I think it's great that a major company is trying to be health conscious regarding children's foods. I've purchased sweet cereal before; I like it myself every once in a while. It's not a major part of our daily intake however :-)

I think that as parents we are restricting our children from too many things. I know as a child there was never any soda in our home and as I moved out to go to college, I became a soda addict and to this day over a decade later I still am. My child on the other hand has soda readily available to him and he would much rather have the milk, water and fruit juice in the fridge at any given point in time.

The more we take away from them now, the more they are going to sneak and abuse the stuff later.

Dude really now sugary cereals arent we getting a little PSYCHO!!!!!! Let the dayum kids eat cereal

One of the great milestones in parenting is when your kid is old enough to get himself a bowl of cereal and turn on some cartoons on a Saturday morning! And what fun would this be for a kid if the cereal were some healthy wood chip and barley concoction? Cap'n Crunch rocks!