Want to cut your grocery bill in half? Here's how

From author Stephanie Nelson, the 'Coupon Mom'

Want to start the new year off right with healthy savings on groceries? The average family spends nearly $11,000 per year on groceries and household items. If you shop strategically, it’s realistic to cut that number in half without compromising on the quality of the food you feed your family. To get started saving immediately, these are the strategies that have saved me thousands of dollars on my grocery shopping over the past 16 years.

Track and compare prices of your top grocery items.
Identify the items you buy most often and make a list. For the next few weeks, note the items’ prices at your regular grocery store. Over a period of several weeks you will notice that prices fluctuate, and you’ll be able to recognize what a rock-bottom price is for your common items in the future. To be even more thorough, compare your supermarket prices for these items to other shopping options, such as a big-box super center (Walmart, Target), a no-frills grocery store (ALDI or Save-A-Lot) and a warehouse club (Sam’s, Costco, BJs). You may find that you’ll save by stocking up on a few items during a once-a-month trip to an alternate store.

Commit to plan your meals and shopping trip for a full week to have a comprehensive shopping list. Then stick to it when you shop!
Use your store’s weekly circular and/or grocery deals Web sites and blogs to find the best bargains at your store, then plan meals around the featured bargains. If chicken is one of your top items and it is half price, stock the freezer for future weeks so that you never have to pay full price. Making a comprehensive list will also reduce unplanned trips to the store in the middle of the week for a forgotten item. You’ll save money by reducing impulse shopping, and you’ll save time by spending less time in the store overall. Best of all, knowing what you’re having for dinner all week is a big stress-reliever.

Cook more meals at home.
Restaurant meals can be 75 percent more expensive than cooking the same meals at home. In other words, if you skipped a few restaurant meals a month you would actually be able to afford many more nice meals at home. It doesn’t have to take a lot of time to prepare meals at home, and probably takes less time than waiting at a restaurant. Plus, you can make sure home-cooked meals are healthy. And you don’t have to spend a lot of time in the kitchen. Cook once and eat twice with simple one-pot meals like soups and chilis that make enough for more than one dinner. Or give the crockpot a try, that’s my favorite easy-cooking trick. You’ll find my favorite simple recipes in "The Coupon Mom’s Guide."

Be a flexible shopper.
Be brand flexible and store flexible. You don’t have to shop at several stores per week to save money, but you should review the grocery bargains at a few different stores to decide which store offers the best bargains for your family that week. As you plan your list, be flexible about brands. Buy the brand that is on sale that week instead of buying the same brands regardless of price. You may just discover a new favorite item!

Use coupons easily
If you aren’t a coupon user, give them a try this year with the latest easy methods of using coupons. You will be surprised at how many coupons there are for items you buy when you really pay attention. The Sunday newspaper is the best source of grocery coupons, providing about 80 percent of the $315 billion worth of grocery coupons distributed annually. Use the “No Clip System” described in "The Coupon Mom’s Guide" to use coupons efficiently, spending about 15 minutes per week to clip only the coupons you plan to use each week. Also get in the habit of printing coupons from the Web and downloading electronic coupons on your store discount card for very easy savings.

Just for fun, save your grocery receipts so that you can see how much you saved at the end of each month and at the end of the year that’s your own performance review!

Do you have a question for Coupon Mom Stephanie Nelson? If so, post it below and she'll be joining TODAY Moms to share her answers.

Related stories:
Video: Coupon Mom helps TODAY's Jenna Wolfe get $100 worth of groceries for 25 cents
Coupon Mom's strategic shopping secrets

Coupon Mom Stephanie Nelson is the author of “The Coupon Mom’s Guide to Cutting Your Grocery Bills in Half." Learn more by visiting her site and her book site.


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Love your advice Stephanie! On a side note... How did you become the Coupon Mom? I'm always interested in how mom's start their own businesses and would love to know how you got it all started?

    Reply#1 - Wed Jan 6, 2010 8:35 AM EST

    What are the best websites for printing coupons?

      Reply#2 - Wed Jan 6, 2010 8:53 AM EST

      coupons.com is the best one but you can print at smartsource.com and redplum.com

      I also sign up at manufacturer's websites and get emails from them with coupons or on their website

        #2.1 - Wed Jan 6, 2010 9:18 AM EST

        I use Penny Pinchers Gazette or ppgazette.com for online coupons. The site has coupons from a couple different sources such as coupons.com, smartsource, Valpak and redplum. Very convenient that they are all in the same spot.

          #2.2 - Wed Jan 6, 2010 7:37 PM EST

          myzerr.com has all kinds of free discount coupons, promo codes & printable vouchers online. I think you may find what you need there

            #2.3 - Thu Jun 3, 2010 12:59 AM EDT
            Reply

            I try to use coupons but find most of them to be for processed, prepackaged food - not the fresh stuff I'm trying to feed my family. Do you have any tips for saving money on produce, especially organic fruits and vegetables?

              Reply#3 - Wed Jan 6, 2010 8:57 AM EST

              I would suggest that you go to the website of your favorite organic food suppliers and see if they have coupons. If they don't have any on their site, e-mail them. I get a lot of coupons sent in the mail to me that way. I started by just opening my cupboards and going to the sites of products I had.

                #3.1 - Wed Jan 6, 2010 9:28 AM EST

                Yes! In addition to buying fresh in season produce that is on sale, be sure to check the freezer section for sale-priced vegetables. You can find many coupons for good brand names and if you're lucky, you'll be able to stock your freezer with free veggies!

                As far as organic produce, go to the websites of organic companies and send a polite email asking if the company has coupons to mail to you. Of course, include your mailing address. You'll most likely receive some coupons, and perhaps even for absolutely free items. In "The Coupon Mom's Guide to Cutting Your Grocery Bills in Half" we have a long list of organic food companies' websites that we've successfully ordered coupons from. Good luck!

                  #3.2 - Wed Jan 6, 2010 9:33 AM EST
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                  I love my coupons! I've been cutting and using coupons for 10yrs now. I have to admit, I'm a 34yr old rookie coupon clipper. I am looking forward to reading Stephanies book and becoming a member of the University coupon clippers. Thank you for all the great information and I cant wait to start saving even more money. Stacey-Williamstown, N.J.

                    Reply#4 - Wed Jan 6, 2010 9:01 AM EST

                    Ok i used to work as a cashier for a grocery store, key thing is you have to be aware about the store policy on coupons. The store I worked for only doubles or triples the 1st coupon of the same kind. For example, you have 3 three of the same item that are 1.00 each and you have a coupon for 50cents off. It will only double the first coupon and get face value for the remaining two. So you wont get the items for free. You would have to pay 1.00 for all three. Also if i remember right, you can only use one coupon per item. so if you have one item and you have two different coupons for them the other coupon might not go through. Best thing to do is to make sure you use the coupon with the most deduction. You have to keep in mind some coupons triple or double. It depends on the store policy. A coupon with a higher face value doesnt mean you'd get the most money off. For Example, you have a $1.00 off coupon on an item and a 75cents off coupon. It is wiser to use the 75 cents coupon if it doubles because you get $1.50 rather than just 1.00 if the dollar ones doesn't double.

                    Hopefully I didn't confuse anyone, but rather made people aware. Just making sure you don't end up spending more money than you are supposed to by buying multiple things you didn't need just because you thought you'd get them for free. ;) Happy shopping!

                      #4.1 - Wed Jan 6, 2010 11:47 AM EST
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                      I am having difficultly finding coupons. I live in a small town so there is not too many stores to choose from and I am not able to get a newspaper that has coupons in them. I have tried the online coupon programs yet never seem to get the coupons to print off. Please help!!

                        Reply#5 - Wed Jan 6, 2010 9:19 AM EST
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                        I didn't see any fresh fruit or vegetables in your cart. All that food was highly processed and full of artificial ingredients. So while you saved money in the short run, I feel you will be using it later to pay your doctor bills.

                        Where are the coupons for the whole foods? Even toothpastes can be made better and.... Tom's toothpaste does put out coupons.

                        With health care such a concern, let's try and put healthy foods at the top of the list, not how much you can save on packaged food.

                        • 2 votes
                        Reply#6 - Wed Jan 6, 2010 9:28 AM EST

                        I totally agree with you. Most of the coupons I see in the paper or on line are for foods I choose not to feed my family. I am not going to start clipping and purchasing these foods just to get them for free. What are we health conscience people to do???

                        • 1 vote
                        #6.1 - Wed Jan 6, 2010 9:33 AM EST

                        My suggestion would be to use coupons for diapers, sanitary products, cleaning products, etc. & use the money saved to buy those fresh foods & veggies! :)

                          #6.2 - Wed Jan 6, 2010 9:49 AM EST

                          My suggestion would be to use coupons for diapers, sanitary products, cleaning products, etc. & use the money saved to buy those fresh foods & veggies! :)

                            #6.3 - Wed Jan 6, 2010 9:51 AM EST

                            Mel Free - I think that's a great idea. But remember... the best cleaning products are natural ones. White vinegar, hydrogen peroxide and baking soda for example. Get a spray bottle fill half with water, half with white vinegar and you have a wonderful cleaner for pennies!

                              #6.4 - Wed Jan 6, 2010 10:04 AM EST

                              only an example...for some reason, the coupons seem to always be for these kinds of things...I agree...homemade cleaning supplies can save a LOT of money! :)

                                #6.5 - Wed Jan 6, 2010 10:10 AM EST

                                I agree that the number one priority is to eat healthy food and feed our families healthy food--and I use coupons as a tool to stretch my family's dollar on all kinds of healthy items like yogurt, whole grain bread, tea, cheese, chicken, frozen vegetables, eggs, and many more common grocery items. There are definitely enough coupons out there to satisfy most shoppers' needs.

                                However, I wrote The Coupon Mom's Guide because even though I am called The Coupon Mom, there are dozens of grocery savings strategies that do not involve coupons at all--and certainly promote stretching a dollar buying a healthy variety of foods. Chapters are dedicated to individual topics full of practical tips and facts that shoppers can put in place immediately. Chapters include one on how to buy produce, another on how to buy meat/chicken, another on dairy products, and even one on how to stretch your dollar on organic foods. With 22 chapters and only one on coupons, I am eager to hear how the book helps you save on all kinds of foods!

                                  #6.6 - Wed Jan 6, 2010 5:08 PM EST
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                                  I started following the Coupon Mom last year....it was my New Year's resolution to start clipping coupons in 2009. I live in a rural area and find it difficult to get the bangs out of my buck that the Coupon Mom seems to get. I get my local chain grocery store's weekly email with their sale flyer and I print off internet coupons (which are basically the only coupons available to me - none in local newspapers). In fact, one of my local grocery stores doesn't even accept internet coupons. I just feel very overwhelmed and frustrated that I can't get all of the same great deals that Stephanie can. I also only seem to have enough to buy groceries every couple of weeks, and can't afford to stock up on sale items in one week because I feel it necesary to buy the other things on my list that I must have that week. Do you have any tips to help me do more?

                                    Reply#7 - Wed Jan 6, 2010 9:30 AM EST

                                    I would first contact the stores management to see if you could get them to take the internet coupons. Go to their website and email administration directly. You might be able to contact more than one decisions maker at a time. Get your friends to do the same and you might get some luck. As far as stocking up, start small and do a little at a time. Before you know it you will be able to do more and have a well stocked pantry and freezer.

                                      #7.1 - Wed Jan 6, 2010 9:37 AM EST

                                      Could you get a paper from a larger local metropolitan area that may have coupons? Usually these are for certain brands, not specific stores so it may be worth a subscription or weekly drive to get the big coupons.

                                        #7.2 - Wed Jan 6, 2010 10:18 AM EST
                                        Reply

                                        My grocery shopping is in produce, meat and frozen, primarily. We stay away from boxed, canned and other packaged foods. I never see coupons for fresh fruit or frozen vegetables. Where would I find that?

                                        • 1 vote
                                        Reply#8 - Wed Jan 6, 2010 9:32 AM EST

                                        Green Giant and Steamfresh almost always have coupons in the weekly newspaper (Red Plum or Smart Source) for frozen fruits & vegetables. If they do not come in your local paper, try emailing them and asking them to send coupons to you.

                                        Remember that frozen and canned vegetables are sometimes more nutritious than fresh, as they are picked fresh and preserved immediately rather than transported for days before they end up at your local store.

                                          #8.1 - Wed Jan 6, 2010 10:14 AM EST

                                          well, I don't know about the fresh fruit coupons?...our Sav-A-Lot store always runs a special on bananas..it seems to be ongoing. I always choose store brands for the frozen veggies & just choose the cheapest..I haven't really run into any problem with those & save money with that.

                                            #8.2 - Wed Jan 6, 2010 10:16 AM EST

                                            I agree, fresh fruits and vegetables are the hardest things to find coupons for. I know canned and frozen are just as good for you, but I prefer the taste and texture of fresh produce.

                                            Check the stickers on your fresh fruits and vegetables. Dole and Del Monte are the two biggest suppliers of fresh fruit. Write to them or go to their websites; they may have coupons there, or they may send you some. Fresh Express is another brand, and their website sometimes has coupons. Also, check your regular coupons; sometimes you'll find one for some type of free fruit or vegetables if you buy a certain brand of something.

                                            Another way to save on fresh, and I know this sounds overly obvious, but it's true--stick with what's on sale. If apples are sale, buy apples, and save oranges or cherries for another time when they're on sale. Check your flyers before you go shopping, and structure your meals around the produce that's on sale.

                                            Is there a farmers' market near you? You may only have one in the summer time, but if there's one near you, go there. They frequently charge less, at least in South Dakota, and you're supporting local farmers by going there.

                                              #8.3 - Thu Jan 7, 2010 12:41 PM EST
                                              Reply

                                              good morning

                                              after watching this i am really not that impressed truly any one can save if they want too

                                              what impresses me is me and people like me who live in the seventh largest city and we only have one chain of grocery store excluding target and wal mart and our store does not do doubling of coupons but i still can manage to but 4 or 5 bags of groceries at 35.00 dollar and make 5 to 6 meals for a family of three now that is impressive

                                                Reply#9 - Wed Jan 6, 2010 9:38 AM EST

                                                That is impressive! Frugality is always in style--and you have proven it's possible to save big even if your store doesn't double coupons--thanks for sharing!

                                                  #9.1 - Wed Jan 6, 2010 5:10 PM EST
                                                  Reply

                                                  I have not found a store that doubles coupons for a long time? Do you have some names of business that do double coupons?

                                                    Reply#10 - Wed Jan 6, 2010 9:38 AM EST

                                                    If you live in the NE Giant Food will double coupons up to .99

                                                      #10.1 - Wed Jan 6, 2010 9:59 AM EST

                                                      in my area, the following double and sometimes triple: Kroger, Giant, Harris Teeter. However, Kroger only doubles up to 50cents; Giant only up to 55cents. H.Teeter up to 99cents. Giant & H.Teeter often compete for triples. I get our local Sunday paper and the WA Post--both are loaded with coupons for most everything. Often Target has better sales on same items. I typically compare up to 8 food flyers, make a list, clip and save!! What I do find is that there are more "$1 off 2" coupons, which don't always save.

                                                        #10.2 - Wed Jan 6, 2010 12:41 PM EST

                                                        i am in RI but stop and shop and Shaws both double anything up to .99

                                                        and they take competitors coupons and internet ones too

                                                          #10.3 - Wed Jan 6, 2010 2:18 PM EST

                                                          Some grocery stores, like Safeway, will double their own coupons, but that's it.

                                                            #10.4 - Thu Jan 7, 2010 12:40 PM EST
                                                            Reply

                                                            While this is very exciting, I have tried repeatedly to do this. However, no grocery stores in my town double coupons. What would be your advice for me??

                                                              Reply#11 - Wed Jan 6, 2010 9:53 AM EST

                                                              Stephanie..you need to put up a new picture of yourself! You are much better looking on TV than that old photo that you have posted!

                                                                Reply#12 - Wed Jan 6, 2010 9:56 AM EST

                                                                Funny! We'll see what we can do. Let's focus on the coupons savings!:)

                                                                  #12.1 - Wed Jan 6, 2010 5:12 PM EST
                                                                  Reply

                                                                  I was wanting to know if you could share the reputable sites to print coupons?

                                                                  • 1 vote
                                                                  Reply#13 - Wed Jan 6, 2010 9:57 AM EST

                                                                  Of course! www.CouponMom.com, www.coupons.com, www.smartsource.com, www.redplum.com , www.shortcuts.com and look for the Grocery eCoupon section on www.Upromise.com Have fun!

                                                                    #13.1 - Wed Jan 6, 2010 5:13 PM EST
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                                                                    Commit to plan your meals and shopping trip for a full week to have a comprehensive shopping list. Then stick to it when you shop!

                                                                    Good advise but sometimes my wife has other ideas.....? Local vegetable stands are good too.

                                                                      Reply#14 - Wed Jan 6, 2010 10:10 AM EST

                                                                      Stephanie listed these sites: coupons.com

                                                                      redplum.com

                                                                      smartsource.com

                                                                        Reply#15 - Wed Jan 6, 2010 10:12 AM EST

                                                                        The segment that aired today implied that supermarkets double all coupons. Stores I've shipped in will double coupons to a dollar limit. For example a 55 cent coupon will double to a dollar by taking off an additional 45 cents. By the way, Costco does not accept manufacturers' coupons.

                                                                          Reply#16 - Wed Jan 6, 2010 10:37 AM EST

                                                                          I try my best to use coupons, but there are times I find myself going to 2 - 3 stores to get the best deals. Is this really worth it? How many stores do you stop at on a weekly basis?

                                                                            Reply#17 - Wed Jan 6, 2010 10:41 AM EST

                                                                            I suggest being "store flexible" meaning that you do not necessarily have to go to several stores in one week to save, but that it is a wise strategy to review the sales circulars of at least a couple of stores in your area each week and shop at the one that has the best deals for your household that week. As long as you take advantage of the best bargains and stock up when you are able to (to avoid paying full price in future weeks) you'll save big.

                                                                              #17.1 - Wed Jan 6, 2010 5:15 PM EST
                                                                              Reply

                                                                              I noticed in your grocery clip, that you got several of one item free. Did you have more than one coupon for that item?

                                                                                Reply#18 - Wed Jan 6, 2010 11:02 AM EST

                                                                                Yes, what I did in that clip was simply make a list of the sale items that had a coupon available, and purchased only the items that were free after the coupon. Because I am a Varsity shopper, I have a few copies of the Sunday paper each week so I can buy a few free bargains with more than one coupon. Although the cart was a varied selection of items, it did include items like tuna, yogurt, canned tomatoes, frozen vegetables and personal care products like toothpaste, shampoo, razors and deodorant. Although I wouldn't expect to feed my family for a week for 25 cents, taking advantage of Strategic Shopping to get some items free will allow more $$ in the grocery budget to buy the items you wouldn't expect to get free with a coupon such as milk, produce and meat.

                                                                                When you include all the items a family would need, I believe that an overall 50% grocery savings percentage is realistic with Strategic Shopping.

                                                                                  #18.1 - Wed Jan 6, 2010 5:19 PM EST
                                                                                  Reply

                                                                                  ABOUT DOUBLES -

                                                                                  It is different by store and state! I live in Florida and have no doubling at all. No matter what the store, we don't get doubles. However, I still manage to save around 40% month (budget of $200 per month) and I've been using the coupon matchup system on couponmom.com and other sites for my grocery stores for over 2 years. It is a great system even without doubles/triples. YOU DON'T NEED DOUBLES to make this work!!!!

                                                                                    Reply#19 - Wed Jan 6, 2010 11:11 AM EST

                                                                                    Very good point! Double coupon policies are only one tool in the Strategic Shopper's arsenel! Good job and congratulations on your savings success!

                                                                                      #19.1 - Wed Jan 6, 2010 5:19 PM EST
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                                                                                      think about the products/foods you always buy at the grocery store that always add up -- then go to the manufacturer's website and see if they have any coupons or specials!!

                                                                                        Reply#20 - Wed Jan 6, 2010 11:24 AM EST

                                                                                        As a fun exercise, when we did research for The Coupon Mom's Guide we emailed 81 food company websites and requested free coupons and of course included our mailing address. Sixty percent of mailed us dozens of great coupons, and some were even for absolutely free items! We included a list of the specific companies with their website address in the book (50 companies). That's a good start.

                                                                                          #20.1 - Wed Jan 6, 2010 5:21 PM EST
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                                                                                          I have yet to find a store in northern California that doubles coupons. Do you have any suggestions of stores that will? What are some other strategies that we can use in places with no doubling?

                                                                                            Reply#21 - Wed Jan 6, 2010 11:26 AM EST

                                                                                            I found this segment pretty disappointing...the big coupons, and the most prolific coupon publishers, are nearly always for the kind of branded (i.e. too more expensive than store brand to begin wtih) pre-packaged, and processed foods that your other *healthy eating* and *dieting* segments warn you NOT to eat. I am a coupon clipper, and have been for over twenty years, so I believe you can save money, but if you saw what was on the checkout counter for the "miracle" $100 for 25 cents basket of groceries, it was ALL processed foods. If people eat sensible, healhty foods like bulk whole grains like brown rice, healthy vegetables from the local farmers' market or organic delivery service (or the local major supermarket) and lean, affordable cuts of meats like chicken thighs, they can eat just fine on a small budget. And then, yes, save 75 cents on their Colgate toothpaste.

                                                                                              Reply#22 - Wed Jan 6, 2010 11:30 AM EST

                                                                                              I agree, Strategic Shopping is a combination of buying healthy foods in their most basic form to stretch your dollar, and taking advantage of coupons that are available for products you need to buy. In The Coupon Mom's Guide I have a list of what I call "Cheap Superfoods" which are foods that are very high in nutrition but low in cost. They include lentils, green cabbage, lowfat milk, lean chicken, tuna and more. I thought it was fun to show a chart of the nutritional content of each of the "cheap superfoods" and then figure out the cost per gram of each food's key nutrient. When you do that, it's amazing to see how much less expensive these basic foods are than even the $1 fast food hamburger on the value menu is relative to their nutrition. The key is to have simple recipes that make those healthy foods appealing to your family members--which we included in the book of course!

                                                                                              I love to save money, but I'm not about to eat junk food in order to do that. I agree with you wholeheartedly and in The Coupon Mom's Guide we provide far more practical strategies that you can feel good about, and that your wallet will appreciate!

                                                                                                #22.1 - Wed Jan 6, 2010 5:26 PM EST
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                                                                                                how can i save money if our area doesn't double at all. I searched our entire fresno area (california) and not one store doubles. How can this work? I have priced matched and still ended up spending the same amount.

                                                                                                  Reply#23 - Wed Jan 6, 2010 11:30 AM EST

                                                                                                  i dont have a printer so i cant print out coupons. where can i get coupons sent to me by mail?

                                                                                                    Reply#24 - Wed Jan 6, 2010 11:36 AM EST

                                                                                                    Read my comment above about our project in emailing 81 companies to request mailed coupons. We found 50 great companies and have included all of their information in the book. That is a long list but I'm sure there are other companies that would be willing to mail coupons. Since we had a 60% response rate, you could also randomly think of the companies you like and send them an email. The more you send emails to, the more coupons you will get!

                                                                                                      #24.1 - Wed Jan 6, 2010 5:29 PM EST
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                                                                                                      With all the coupon web sites what ones are real and what ones are fake? Also I ahve been hearing a lot about counterfit coupons and regular jo's being arrested for useing them and they don't know the coupons thay have are counterfit which leads me to my next question how can you tell if a coupon is a counterfit or the real deal?

                                                                                                        Reply#25 - Wed Jan 6, 2010 11:37 AM EST

                                                                                                        Great question, it's really important to make sure you are using a legitimate coupon. The key is to go to legitimate sites like the ones I listed above (and of course CouponMom.com has the legitimate site links at the very top of our homepage). You can also go directly to manufacturer sites to print coupons.

                                                                                                        If you ever get an email from someone with a printable coupon attached that you can print freely (as many as you want), particularly if it's a crazy amount (like a free item), you can be sure that is counterfeit. Skip it!

                                                                                                        And if your store ever questions your legitimate printable coupon, simply print it and keep the entire page intact to show the store manager that it was printed from a legitimate site. Have funs saving!

                                                                                                          #25.1 - Thu Jan 7, 2010 8:33 AM EST
                                                                                                          Reply
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